by Angela Wills

Audio Version of Article

If you have a website, or even read any information on creating a website, you’ve most likely heard that you should use keywords on your site. Keywords are so much more than just words. Let me give you my definition:

- Keywords or keyword terms are specific terms or phrases that people use in the search engines to find what they are looking for online.

Most of the time people are looking for information. So they type in the keywords relating to what it is they want to find.

What does this mean to you?

It means keywords are a goldmine of information telling you exactly what people want when they are coming to the search engines. It means it’s just silly for you to pick out two or three keywords, slap them on your website and call it a day.
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Worried that your carefully crafted email newletters might not actually make it to your subscribers?

It’s a valid concern and it’s constantly getting harder to get your completely legitimate emails delivered to your subscribers inbox. We can thank the lovely spammers for the difficulties in email deliverability!

There are some things you can do to protect yourself and get your emails delivered to your opt-in list and read.

Getting Permission

Confirming that the people who ask for your information have actually requested to be on your list is the number one step in the battle for deliverability. You should be using a process called confirmed, double or verified opt-in to send a unique link to the attempted subscriber when they request information. Before adding the person to your list they must click that unique link verifying that they are indeed the same person that owns the email address and requested to subscribe.
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You may have noticed that the design on this site changes pretty often. That’s the fun (and the curse) of knowing how to design your own website – you’re always switching it!

Well I think I’ve found a design I’m seriously happy with and will keep for a long while.

So – what do you think of the new theme?

I’d love to know what you’d like to see on the site, what features would work for you and I’ll do my very best to incorporate them.

This design is from Woo Themes if you want to check them out, they do great themes!

Over the last couple of weeks I’ve attended some workshops of personalities and positive thinking.

Ever feel like you’re in a bit of a rut? Well I think I’ve been at a level in my business for a long time that I’ve wanted to break through. The seminars were great motivators for pushing forward in my business and reaching new heights.

The vision board really helped me see what I need to focus on to make sure I don’t lose sight of what’s really important to me. There are still a lot of things I’d like to add to it but I’m off to a good start.

Here’s a short video I did of my vision board.

Do you have a vision board? Post your comment below with a link to a picture or a video or just tell us about it and how you use yours!

Being in business is tough. Sometimes you need to face decisions that might make you question your ethics and some people may even ask themselves “Are Ethics Important In Business?”

My answer is a wholehearted, unequivical YES.

Ethics are so important to me personally and in business they are just as important. Sometimes there is a line that becomes a little grey when it comes to ethics.

Here’s an example:
I’ve been to seminars where there is a lot of internet marketing hype and ‘you can do it’! To me, the excitement and enthusiasum of the speakers and attendees is awesome. However, there is something about how the events make it sound like you can have a hugely profitable internet business in a very short time that makes me question ethics.

Building a Real Business take time, energy and effort. And sometimes you fail. In fact, many times you might fail! You don’t hear that in all hype and high energy conferences. Even Thomas Edison failed so it’s not a bad thing to fail, it makes us determined and teaches us many valuable lessons:

“I have not failed, I’ve just found 10,000 ways that don’t work”
Thomas Edison

So back to ethics. Yes I absolutely believe in always being ethical in business.

When you sell anything people are automatically suspicious of you. They want to know if you’re just trying to sell them some piece of crap to make a quick buck. And many people are. There are lots of people on the internet trying to just grab as much money as they can from a niche while ethics are not even a thought in their mind.

I even created the Marketer’s Mojo Pledge in order to show my own business ethics.

Sometimes we have to make decisions that may be on the grey line but if we always think about truth, honesty and the trust our readers and customers put in us I’m sure we’ll make the best decision we can at that time.

Of course nobody can force you to be ethical, it’s entirely up to you. I’m going to assume that since you’ve got this far in the post you’re a very ethical person and that’s important to you. Why not do like I’ve just done and let your customers, subscribers, readers, etc know by proclaiming just what your ethics are? It is that important.

Want to know how to build a website for affiliate marketing?

Easy – You don’t!

Websites are for people and you should always build your website (or blog) with your readers in mind. Creating a website just for sales or for the search engine robots is the wrong way to create a long lasting site.

People come to the internet looking for information and they want you to provide it to them in a clear, concise and easy to follow manner. Make sure what you share with your readers is useful. Loading your sites full of banners and sales ads won’t get you anywhere.

An excellent way to get more affiliate sales from your website is to provide honest reviews of products you’ve tried and recommend.

Making recommendations and linking out with your affiliate link is also a way to promote affiliate marketing programs without being overwhelming to your readers.

As an affiliate marketer you must always keep your reader in mind. What are they thinking about when they are reading your content? What do they need? Provide them with the information to make an informed decision and buying the product will be just a logical next step in the process.

Want to know more about how to make money with Affiliate Marketing? I recommend Rosalind Gardner’s Super Affiliate Handbook – it’s just about the BIBLE of Affiliate Marketing. Click here to check it out now.