I now have about a month and a half before my little bundle of joy arrives. I can’t wait and I know she’s going to take up a big chunk of the free time I currently have the luxury to, at least for a few years. That means I absolutely had no choice but to think about my business, how much time it takes me and how involved I need to be in order for it to grow.
I’ve come to the conclusion that I need to make some tough changes. Tough mostly because they’re rooted in a mindset that’s hard to break. I’m going to share it all with you in today’s article and tell you how you too can use these techniques to make more money in less time in your own business.
No matter what your situation is I’m just about sure you’re like everyone else and you’d love some extra time in your day. Maybe you need more time. Maybe you’re not getting everything done. Maybe you’re wasting time where you need’nt and on things that won’t make you money.
Let’s get to it… Here’s what I’m up to:
Investing: I’m spending money on my business. I bought the Tweak Your Lifestyle workshop. I also just invested in a small course on Personalities Types in Business. I’m also investing TIME into self-development, which I believe is a key component to going to a new level in my business.
Creating: I mentioned I’ve got a new brand coming out in January. This will be the first time since 2008 that I’ve gone outside of the ‘mojo’ brand to create a product. I’m taking a new chance and I think it will pay off, but even if it doesn’t I believe it’s important to take new chances. I’m excited about this one and I think you will be, too!
Planning: As a tried and true ‘fly-by-the-seat-of-my-pants-er’ I’ve never been one to plan anything. Now I know this has held me back big time because there is no way I can hire help for my business if I don’t know what is coming up. Without planning I will ALWAYS be a ‘worker’ in my own business and I’ll never be able to truly step away while the business continues to run. That’s my goal for 2014 and by the summer of next year I intend to test that by taking at least three weeks off.
Systematizing: I know this isn’t exciting but it’s so important to create systems in your business. For many years I must admit I’ve done a little bit of this and a little bit of that. The problem with that is without any repetition there is no way to get really effective and efficient at stuff. Also, again, it’s not possible to really outsource effectively without a good system that your team member can follow. I’ve already created a fairly clear and thorough system for WP Study Group and now I’m working on systems for Mojo product creation and one for my new brand launch in January.
Outsourcing: Now I’ve been hinting at this already but outsourcing is a BIG part of my plans for 2014. I’ve been ‘out-tasking’ since somewhere around 2007 but I’ve never truly been able to ‘outsource’. It’s because of the things already mentioned – no plans and no systems. With these new factors in place I will be able to hire team members to work with me on a consistent basis.
Automating: I realize I’m ‘in’ my business too much. While I know my clients enjoy my coaching programs I also realize that I simply can’t continue to grow my business with so much of my personal time included in my courses, especially in the live webinars. I also realize that many people prefer to have products they can use on their own time. That’s why I’ve been working on setting up the benefits of both worlds by automating the emails that go out for my courses. I’m also automating pre-course emails to sell what I have to offer. Another advantage to this automation is that I won’t forget to send out emails because they’re already programmed to go out.
Monetizing: I have an email list that I send offers to. Of course you know that, you’re on it. However, I haven’t monetized many other aspects of my business. There are download pages where I can place links to relevant offers, there are email sign-up pages where I can make offers and place special discounts for new subscribers and there are pages on my website that get traffic that can make improved to make more sales. These are the little monetization spots in my business that can add up over time.
Is this a lot? Yes? Is it work? Yes? Is it going to be worth it? Absolutely!
I encourage you to take the time to really consider each of these points and how you can use them in YOUR business. Don’t feel overwhelmed with it. Just pick the one thing you can do right now that you think will make the biggest difference and DO IT. Business isn’t about getting everything done perfectly, it’s about making a difference, making progress and building what you truly desire.
I can wait for 2014 and all it has to bring. I’d love you to join me on this journey! Are you in? Click on the title of this post to make a comment and let me know what you think!