Increase Your Email Subscribers With ZERO Extra Traffic
If you’re like most people I see with email lists, you can increase your subscriber rate significantly, right now, without putting any extra effort in to get more traffic to your website.
What do I mean by zero extra traffic? Well, if you have traffic to your website right now and you do currently get newsletter sign ups there are things you can do to increase the conversions so the same traffic comes, but more people end up on your email list! Sound good?
Ok – here are 2 Simple Tips you can do right now:
1. Fix your Headline and copy
I see a LOT of newsletter lists asking me to sign up by saying ‘Sign up for my Newsletter’ or ‘Sign up for the XX Newsletter’. Boy does that sound boring! Why on earth would I give you my very limited attention and valuable email address when you haven’t even told me what’s so good about what you’ve got to say?
Here’s a really great tip for creating compelling headlines I learned from Perry Marshall in his Guide to Google Adwords book:
- Go to Magazines.com and do a search for Cosmo Magazine. This might sound weird but Cosmo is a huge magazine that spends a fortune on getting the copy just right. You can look at other magazines too of course. Use the headlines on the cover of that magazine to help inspire ideas for YOUR headline. Maybe reword something to fit your niche.
Here’s an example:
Right now I just found the headline – 8 New Love Truths You Must Learn
Let’s relate that to our current topic – 8 Ways to Get More EMail Subscribers You Must Learn Now
See – more compelling right? So use that on your newsletter headline, like:
Sign up now to receive our weekly tips, advice and info on Email Marketing. As a special bonus, you’ll get the free report titled ‘8 Ways to Get More Email Subscribers You Must Learn Now’.
That was a really quick example that I did just this minute, I’m sure with some extra time you could come up with something REALLY compelling to increase your subscribers and tell them the real value in what you offer.
2. Add a Complementary Image
Add an image to your offer. People like to SEE what they are getting and there are plenty of skimmers out there who won’t read all of your newsletter offer so you’ll want to make it appealing with a graphic that fits.
The graphic might be a representation of what people will achieve through your newsletter – example: more time and freedom.
The graphic might also be a digital representation of the newsletter itself or the bonus – example: you have an ecover of a magazine or a graphic of a free CD to represent a free audio you’re giving away
Let me give you a real life example:
I had a client who asked me to fix up her email opt-in copy for her newsletter.
She had great traffic but not terribly impressive sign-ups to her email list. After doing the tweaks I mention above we increased her email opt-ins (that’s subscribes) by 558%! That’s huge. So now almost 6 times MORE people are signing up for her newsletter with just a tweak that literally took no more than an hour of my time.
Written By: Angela Wills, Internet Business Trainer
