If you don’t understand your target market and know what they are looking for you’ll be like a hamster in one of those hamster wheels: running and running but never getting anywhere.
So, today’s article is all about beginning again. If you’re up to your neck in marketing and ‘stuff’. Take a big step back and try this process out. I think you’ll be pleasantly surprised at the results.
Go to these two sites to research your market and what keywords they use:
http://tools.seobook.com/keyword-tools/seobook/
https://adwords.google.com/select/KeywordToolExternal
Internet Market Research Starts With Keywords
Keyword phrases that are usually 3-5 words in length that get pretty high searches but also get low competition. That way when you have your product ready it won’t be too hard to get into google and get listed on the first page. You could even use traffic geyser to make a bunch of videos to promote the ebook and get that one the first page pretty quickly.
High Searches means:
- You’ll see in the SEO book it shows how many searches Google has DAILY. Just look at that and don’t worry about all the other columns. So, if a phrase gets searched on google daily more than 20 or 30 times it’s decent, 50-100 pretty good, 100-300 really good, 300+ even better, 1000 + and you’re golden. BUT the searches are not the most important part! It has to be low competition for you to get up there in the results quick. See next paragraph.
Low Competition means:
- Now go to Google.com and type in any of the keywords you liked. For example, “healthy pet food” – make sure you put quotes around the phrase. What you see come up with be all the listings for the phrase “healthy pet food”.
Watch the titles of the search results – if ALL of the titles have “healthy pet food” in the title then these will be tougher competition to get yourself on the first page, if only a few have the words in the title it will be easier.
Look up in the upper right corner of google and see what the number says. It will say something like “Results 1 to 10 out of 30,000″. If it’s 30,000 or less you have relatively low competition for this phrase and you should be pretty good to go. Of course the lower the better.
Let’s see a couple of examples:
Say you found out that “healthy pet food” had 600 searches per day and then when you checked the competition in google it only had 2 sites with “healthy pet food” in the title of the search results and competition of 200.
This is an excellent keyword!
Say you found out that “chemical free pet food” had 20 searches per day and in google had 9 sites with that phrase in the title and competition of 300,000.
This is not a great keyword.
Once you’ve found great phrases start making keyword ‘swipe’ files that you can use over and over again when you write copy for your website, add posts to your blog, write articles, post to social media sites and more. Make sure you keep your writing natural (don’t keyword ‘stuff’ articles) and you’ll start seeing very targeted traffic arriving at your door.
