How to Approach a Potential Joint Venture / Affiliate Partner

28 May 2009 | 1 Comment



I got an email the other day from a client who asked me to look over an email she was sending out to a potential JV partner. She wanted me to give my feedback and that’s just what I did.

After looking at the letter I found it to be a bit too long and filled with detail. As someone who gets approached for JV’s I want an email that’s:

  • easily scannable
  • gets straight to the point
  • tells me what you want from me
  • I did a quick little rewrite of the original JV email, shot it back to my customer and told her my suggestions. She emailed me later that day to say the person she approached is very interested and will be contacting her soon!

    I just love it when something I do makes a real difference to people and this is a great example.

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    1. [...] Have you been tossing around the idea of wanting to joint venture with someone but now sure how to approach them? Angela Wills of Marketers Mojo posted a great video explaining How to Approach a Potential Joint Venture / Affiliate Partner. [...]

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