My Big Branding Mistake

13 October 2009 | 2 Comments

I always have fun learning and making mistakes.

Here’s my most recent learning mistake:

Affiliate Management Services

Now you might be thinking “What the heck?!” if you read the blog post I wrote a few days ago about the art of branding yourself and your freelancing business.

Yes, that blog post still stands. The way I set up ProfitMob was smart. The full branding of website, billing, project management, email setup and systems was smart. The problem was the brand wasn’t me.

You see, Marketers Mojo is ME.

marketers-mojo

I love purple. I love giving advice. I love to blog. I love helping people for free (shhhh!). I LOVE the feeling I get and give at Marketers Mojo.

And branding to me is ultimately about an overall ‘feeling’, a gut reaction to a company, it’s values, it’s morals, it’s presence that makes you want to do business with them.

Profit Mob is a whole different look, a whole different feeling, a whole different business and the brand does not fit me.

I think I learned a very powerful lesson by doing it, though and so I’m glad I went through that process.

Of course branding to me isn’t about being ‘fake’ or putting on a ’show’ for the guise of looking big or something your not (as made very obvious by my guitar stunt the other day ;) )

Some people can build brands based on what their customers want and not make it so personal.

Wal-Mart is a big brand but it’s not so personal to one individual.

To me, branding is personal and that’s just the way I do business, I’ll make no apologies for that.

Have you ever made a branding mistake? Do you have a brand? Have you thought about what kind of feeling your ‘image’ puts out there to others. Please share your thoughts in the comment box below!

Angela Wills

p.s. I’m thinking I might even sell the whole ProfitMob brand to the right person. We should be able to transfer over the accounts on both Freshbooks and Basecamp. It’s a great brand for the right person. I also think I could put together a little workshop on setting up and branding your service business from the start – what you think? Just some thoughts…

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2 Responses on “My Big Branding Mistake”

  1. Nell says:

    Good stuff, Angela. If a brand doesn't fit 'you', then I don't see how you can really succeed. Because success to me is much more than money and accolades, it's about enjoying yourself.

    Nell

  2. Nell says:

    Good stuff, Angela. If a brand doesn't fit 'you', then I don't see how you can really succeed. Because success to me is much more than money and accolades, it's about enjoying yourself.

    Nell

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