More traffic is a great thing, for sure. But what if you could get more email subscribers without increasing your traffic?

That means you wouldn’t miss out on potential subscribers AND you could then increase your traffic knowing you’ll get the maximum subscribers possible. Nice, right?

How Do You Build Email Lists Without More Traffic?

What you need to do is optimize your opt-in form.

Location – Ideally, you should have your opt-in form on every page of your website so people can request to join at any time they feel ready. Don’t make the common mistake of just having an opt-in form on your main ‘index’ page of your site and nowhere else.

Copy – Make sure you have strong copy. Tell your readers exactly what they need to do and why they should give up their name and email to you. Make sure what you offer is going to be something they are actually interested in. This seems obvious but you truly want to try to understand what they are thinking and needing and make sure you get a perfect match.

Freebie – Offering a freebie is something to test. You might want to give away a great report, an audio or even access to a great video.

Images – A high quality, relevant image can go a long way to enticing potential subscribers to join your list.

Attractive Form – Having a well designed form that stands out can also help your sign up rate. Aweber just released a new feature that allows users to create highly professional looking forms with images and great designs in just a few clicks.

One of the most important things you can do while testing various ways to improve your form is keep track of your sign up rates. Doing this manually can be a big pain.

Again, Aweber comes to my rescue and makes it super easy for me to track the sign up conversion rates on all the forms I use. In fact, I created a little video to show you more about how it works:

psst….If you want to learn more about how to build and grow an email list don’t forget to sign up for my free mini-course by clicking here.

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