How I Made Money… Sending Emails
This a post in the series of How I Made Money posts. Click on the links below this post to view more on the How I Made Money topic.
Sending out emails is possibly one of the most important tasks you’ll do to make money on the internet.
Some people might suggest that email marketing is dead and that social media is the new way to connect. I couldn’t disagree more.
Social Media has it’s purpose but it in no way replaces the valuable asset of focused attention you gain when you gain someone’s email address for marketing purposes.
Wow, looking back over the years I’ve probably collected thousands of email address for my businesses. It’s important to note here that they were all collected properly through email opt-in. This means that everyone signed up through a web form to get email from me.
Building an Email Opt-in List
Right now there are 365 people on my email list. To some people that may seem like very little. To some it might seem like a lot.
Look, I’m being totally honest about where I’m at right now and some people who’ve followed me for years might be wondering right now why the heck my list is so small!
Well, the reason is I’ve switched gears, switched business and switched email service providers so many times that my lists didn’t always move with me. I’m not sorry about this. It has taught me what I really want from my business and it has allowed me to have a list of people who are VERY interested in what I have to say. Some of the people on my little list have actually followed me from place to place – those are loyal people to my message!
And of course I now use Aweber. It took me a few years of experimenting and trying out other lists before I really settled into Aweber, but now I am a customer for life.
How have I made money with my Email List?
Well you might be starting to see a pattern here:
- Selling My Services
- Selling My Products
- Promoting Other People’s Products (affiliate marketing)
What I made the most on depends on what I focused my time on.
I was just on Twitter a few minutes ago and came across a quote that sums it all up:
You can sit there thinking about how difficult this internet marketing or even email marketing is and be stalled or stagnant with fear and inability to act or you can just get it done!
Email marketing is simply another means to be you, build your relationships and get your message heard. Use it and grow your business, ok?
p.s. Like I said I’ve built email lists many times over during the last several years and I’ve also done the same for clients. So if you want some tips and also some of advice on what to avoid check out the free Marketers Mojo mini-course: 7 Ways to Get More Email Subscribers
