The other day a client asked me how to decide what topics to write about for article marketing.

This is a great question. When you decide to promote yourself and your business by writing and submitting articles it is so important to have a clear idea on what exactly you want to promote.

Let me give you a few examples:

What to Promote Writing Articles

If you sell services then you will need to draft your articles to guide your reader towards taking the next step and finding out more.

For example, if you are a virtual assistant then some good article topics might be:
“How to decide if you’re ready to hire a virtual assistant”
“The Advantages and Disadvantages of Working with a Virtual Assistant”

Or if you have a specific service such as WordPress Customization you might write:
“How to Hire a WordPress Customization Virtual Assistant”

I’m totally making those topics up. Please note that before you choose any topics it’s very important to do your keyword research.

Of course you may be selling products or even doing affiliate marketing. You can use article marketing very effectively to promote yourself no matter what you are selling. The important thing to keep in mind is that you need to meet your reader where they are at. Write an article that answers their immediate questions and sends them to the next step.

Getting Email Signups Through Article Writing

Here at Marketers Mojo I offer a number of free mini-courses. One of my main goals with my article marketing is to meet my readers where they are at on each of those topics and then lead them to the next step – taking my mini-course.

I’ve also used my articles to educate my readers on a particular topic and then lead them back to a review where they can buy a product to help them achieve what they need. An example is using audio on a website. I have written a number of articles on this and linked back to a review of Audio Acrobat which is a fantastic software program that does exactly what my articles talk about – adding audio to your website.

Let’s outline the steps:

How to Promote Yourself Writing Articles

1. Decide on a clear purpose for your articles – What action do you want your reader to take?
2. Do your keyword research.
3. Write your article and meet your readers where they are at.
4. Have a clear call to action that leads the reader on to the next step.

Always remember this: It is your job to tell the reader what to do next! Without a compelling call to action they won’t be visiting your website or buying anything from you. Always meet your reader where they are and tell them how to take the next logical step.

With that being said, the next logical step for you to take is ACTION. Go get yourself an account at EzineArticles.com, write an article, get a good call to action in there and get yourself some traffic.

p.s. If you feel you need a little more details on how to get this done then I recommend you check out Jimmy D. Brown’s report that focuses on how to get Free Traffic with Ezine Articles. Click on the image below to order it for just $15.