One of the hardest things about blogging is connecting personally with your readers.
It’s a common issue because we all want hundreds or even thousands of visitors and we try to talk to them all at once. The problem is there’s no way you can relate to a thousand personalities all at once. They are so different, so varied and so unique that it’s just not possible.
Sure, you can hit on a few things they might relate to but sometimes it’s hard to even know where to start when you are trying to relate to a BIG group.
I’ve been thinking a lot lately about the people who relate to my blog and really getting down to the individual personality types who will relate to what I blog about.
Here’s what I’ve come up with in terms of who I’m talking to here at Marketers Mojo:
- If you run a business from home…..I’m talking to you.
- If you’re having a hard time balancing a business budget…..I’m talking to you.
- If you’re a mom who never again wants to hear: “No, you can’t take off work to go to that Christmas Concert” (field trip, etc)…..I’m talking to you.
- If you’re a stressed out, over-worked, tired and frustrated service-based business owner…..I’m talking to you.
- If you’re tired of living your life based on making other people happy (ie. you people please)…..I’m talking to you.
- If you’re wondering if you can actually run a profitable business, be a good person and never compromise in your ethics…..I’m talking to you.
I know keeping clear on this will help me relate to the people who read this blog and vice versa. I’m sure you don’t want to read a blog with broad generalizations all across the board, you want to know someone is blogging about YOUR situation, YOUR feelings and YOUR circumstances.
That’s what I aim to do here at Marketers Mojo so we can all continue to grow our businesses into awesome extensions of a life we love.
Talk to YOU soon!
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