I just did some research before writing this post about found a whole bunch of results for people who are looking to buy email lists. Spammers building huge, useless, annoyed and angry lists of people who don’t want to buy from them.
That’s not what smart marketers do.
Years ago I got a job at Consumer’s Distributing (Canadians, remember that place?). Well I didn’t actually work for the company, I worked for one of those in-store credit card companies where I jumped on people (not literally) as soon as they walked in the door. My job was simple – get them to sign up for a credit card.
So people are coming in the door expecting to get their product order but instead are getting hounded to get another credit card. Sure it might ’seem’ targeted because they were coming in to buy something but in reality they knew what they were looking for when they came in the door and it wasn’t a credit card.
Targeted Email Marketing – It Works
That’s why targeting is so important whether it be online or offline. Sure you can have the ‘hunter’ mentality if you like and work like hell to convert a percentage of the untargeted people into buyers – that’s the hard way. The easier way is to find people who are looking for something very specific and then give it to them.
One of the best ways to reach your target market online is to provide them with information via email. No matter what you may have heard about the latest and greatest social media methods, email marketing is NOT dead. In fact, marketing with email is still one of the best ways to have the full attention of the people you’re serving.
My message here at Marketers Mojo is all about using the technology of the internet to run your business smoother and help you create true freedom. That’s why I’ve created a number of targeted email marketing lists on various topics, including:
Each list has a specific topic and that is certainly by design. By having highly targeted lists I can offer quality targeted information and when I make offers they can also be very targeted.
Another important thing to remember when you have multiple targeted email lists is that they are all running 24 hours per day, 7 days a week. That means that I can be constantly marketing my business through multiple channels to hundreds or even thousands of people all at once.
By the way, if you haven’t started your email marketing list yet I highly recommend Aweber. As a friend of mine recently said you might as well start with Aweber because you’ll end up there anyway (they’re the best!). You can start with a free trial for just $1:
http://www.marketersmojo.com/recommends/aweber
go here to check out a review of Aweber: Aweber Review
p.s. In case you missed the link above I also do offer a free weekly email tips list giving you good info on how to use email marketing to build your business and grow your brand. Sign up here to grab that info:
Click to sign up now.
Yes I agree with this. Email marketing is being done poorly and when it doesn’t work people start talking that you wont get nothing from it except being blacklisted.
.-= Mary´s last blog ..Check City =-.
Yeah. Targeted email marketing is the key to long-lasting business success. I know a few select entrepreneurs making the bulk of their income from opt-in lists alone [I'm one of them...]
P.S. It’s so sad that with the Twitter/social media craze, e-mail marketing looks “dead”, that’s great news for us, we have less competition in our clients’ Inbox!
.-= Codrut Turcanu´s last blog ..Email Subject Lines that Work – Case Study #3 =-.
[...] Possible 21. Watch Where You Spend Your Money 22. Keep Track Of Your Expenses Or Outsource It 23. Be Good To Your List 24.Learn New Things and Apply Them 25.Test and Track Your Efforts 26.Be Careful When Doing Pay Per [...]