When an artist puts brush to canvas they know what they’re about to make. A good artist will also know exactly what emotion they want to evoke in the piece they are creating.
Your website must be the same way in order to make sales.
Before you put together a website you need to know what you want to do with it. In order to know what to do with your website you must know the market you are about to serve.
If you don’t know who your market is then it’s time to go back and do some digging. The key is to serve a market with a need. Don’t just start a website on a topic just because you like it, make sure people need your products, services or recommendations before you put your heart and soul into a new business.
So we’ve got that out of the way and you know exactly who your target market is. Now it’s time to create a website that is designed around that market.
Here are some ‘staple’ pages that many websites have:
- About
- Contact
- FAQ
- Products
- Services
- Articles
- Media
The pages your website has again will be built around your site’s objective.
Call to Action is KEY
One of the biggest mistakes I see website owners make is believing that content alone is enough to make people buy. You need not only to provide fantastic content, but you must craft the content to call your readers to take ACTION.
How to Make a Website
So you know your target market, you know what action you want them to take and now you need to figure out how to create that website.
How About WordPress?
If you have been marketing online for any period of time you may have heard people raving about the open source (FREE!) program that is most commonly know for blogging.
Here’s a quick list on why you should use WordPress as a Website:
- Easy three-click installation
- Create a professional looking site using thousands of available free and premium templates
- Update your own website once you learn how to use wordpress
- Log into your website from anywhere and make changes on the fly
- WordPress is free, no expensive software to buy or update
- Create user accounts to allow multiple authors or editors
- House a website and blog all in one software program
- Web pages will be automatically structured for search engine optimization
- Use the programs media function to upload and link to photos, documents and files without hassle
I’ve been creating my own websites since 1999 and I can’t imagine not having the control to update and create my own websites and marketing whenever I need to.
Even if you plan on outsourcing the bulk of your website creating, updating and maintenance it’s still important that you understand the system your site will be built in. Knowing exactly what to outsource will save you time and plenty of money.
Overall WordPress is simply a great program for both website design and blogging.
p.s. – Want to learn how to make a website with WordPress? Starting June 7th I will be teaching a limited number of students exactly that. From concept to creation to traffic building I will be guiding you with videos, coaching calls and personal email coaching. Sign up for the FREE PREVIEW CALL by clicking right here and learn my best tips for setting up your website with WordPress.
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I agree 100% about using WordPress as a website. Too many people thinking of it just as a piece of blogging software, but in reality you can use it for pretty much anything you need.
It beats the heck out of developing your own websites, especially if you’re doing your own development! WordPress sites might be just a tad slower, but online entrepreneurs should remember that they’re in business, not web development! Save time and use WordPress!
Marek´s last blog ..The Top 5 Outrageous Ways to Get More Twitter Followers
Yes I spent many years looking for the right website design software. I started with HTML, then moved to XSitePro, then Frontpage, Then Dreamweaver, a Free program called NVU and finally WordPress found me and I’ve never used anything else!