Wondering if I have sucker written on my forehead this week.
After the last post you enjoyed I thought you’d like this one too. Came to my inbox asking me if I’d buy a whole bunch of email lists from them if I’m in need of increasing my ROI.
Of course I need to increase my ROI but I certainly don’t want to buy your massive lists – that’s spam!
Have a peek if you like. Here’s what I can buy:
I know most of you know this but let me tell you why this is a really bad idea:
1. You need to legally get permission from the user to add them to any type of automated email list. I don’t have their permission.
2. Even IF these users somehow gave a big blanket permission statement saying that anyone can send them any crap they feel like that still sucks because they’re going to be so inundated with crap my GOOD stuff would just get totally lost in the shuffle. That would be a shame and being associated with a bunch of people promoting like hell is not what I want my business to represent.
3. Numbers lie. I have a list of just over 1000 right now. I have built that list and cared for that list and made mistakes but they’re still here – you’re still here. That’s because you know I’m real, we have built up trust and a relationship. To that list of 100k or whatever I am nobody and my response with them if I ever wanted to email them would be a teeny tiny itsy bittsy portion of what I can get from a list that (hopefully) loves me!
So there you go – buying email lists is a bad business investment. People need to make a concious decision to get the information from you or it will be completely worthless to them.
You can’t buy attention – you must earn it.
Selling spam as a “list.” What’ll they think of next? If I was going to spam, I’d at least do it right, with a “legitimate” spam email service.
Speaking of the quality of the lists, I like how the “Canadian Executives List” has 2 million records. Our population in Canada is 32 million. About 8 million of those are under 20, and probably aren’t executives. So we can surmise that at least 8% of Canadians over 20 years old are executives. And that’s only if ALL Canadian executives are on the list.
I had no idea we were so affluent!
Marek´s last [type] ..How to Be a Digital Crusader
There seems to be more trash offers like this every day. My spam filter keeps growing. Thanks for the post, as always!
Glenda´s last [type] ..HANDMADE EVERYTHING CASE IN TEAL LAMBSKIN
Spam is a big problem online! Hate to delete in my mail.
Philip on Webbdo´s last [type] ..Tävling – Tjäna 500 kr – kund