Email Marketing Plan

Do you have a neglected email list? How about an autoresponder sequence in need of repair?

Time to create an email marketing plan that focuses on building your business and your profits.

If you’re like many internet marketers you’ve likely set it and forgot about it. Unfortunately, you can’t forget it forever if you want to increase your profits.

Here are some improvements to consider adding to your email plan:

1. Clean up your list – Go through all your messages one by one and test them out. Yes this may take some time but it will be well worth if, especially if you set up these lists a long time ago. I recently switched my website format over to wordpress and deleted a lot of my old files.

My autoresponder was set up to link to some pages of my old site where I had articles and if I hadn’t gone back in and changed my autoresponder (at the reminder of a subscriber) then every time someone clicked on that link they’d go nowhere and I’d look unprofessional. If your series of messages are too long and it’s just too much to handle by yourself hire a VA to help.

2. Opt-in Location – This one seems basic but do people know you have a list? Don’t assume they’ll find your opt-in box and put themselves in there, you have to make it very obvious.

Also, make sure they know WHAT they’ll get by opting in and be sure to delivery exactly what you promise (so they’ll stay around). A bullet-point list works well to let people know what your list offers without requiring too much of their attention to get them to read.

Another way to make your list stand out is to of course offer a free report or ebook with each subscription. Other ideas are offer up an audio or a video. Whatever you offer make sure it is of high valuable and something that makes signing up for your list irresistible.

3. Add landing pages - You should be using double opt-ins to make sure your list has really requested to sign up. After the initial sign-up you will be able to direct them to a landing page. Make sure that landing page they come to grabs their attention and tells them to confirm, you could use something like this:

IMPORTANT: Please check your email inbox and confirm your subscription so that we can send you the information you requested.

On that same landing page you could also make them another offer, either for another list, or product you offer or many even an affiliate product. Or if you have a service based business and want them to get to know you better then direct them to your articles page.

Once they confirm in their email you will be given another opportunity to create a specific landing page. Use that page to make another offer, or lead them to your website to read more information or articles.

You’ve got people’s attention once they get to your landing page and they HAVE to go somewhere once they’re done – it might as well be somewhere you can suggest to them so that you benefit from it.

4. Promote – Where do you promote your list? Is it just in one little box on your website? There are many other places that you should be using to promote your mailing list.

* Write articles that you submit to directories that have a bio leading to your opt-in page.
* Make a special offer in your signature on forums (if they allow it)
* Add a signature to your emails that tells people why they need to sign up for your list
* Blog about your list and why they should join it

5. Contact as often as possible – You’ve heard this before but it’s time for a reminder. If your prospects don’t hear from you on a regular basis then they will forget about you and why the signed up in the first place.

How often you contact them will depend on what your list is about but it’s often said that you must be making contact at least once a month if you want to be remembered. Many topics will require you to contact your list once a week and this is perfectly acceptable to them because they asked for this information.

If  you want to see more about Aweber, click here: Aweber Review