Be a Big Fish in a Little Pond – Marketer’s Mojo Notes
There is no new Marketer’s Mojo Talk Radio this week because the Marketer’s Mojo Virtual Conference is running all week. We’ll be back next week with Leslie Truex, Author of the Work at Home Success Bible.
Yesterday was Day 1 of the Marketer’s Mojo Virtual Conference and it went off wonderfully.
The speakers were as follows:
- Angela Wills (me), Topic – Marketing Your Service Business Without Sacrificing Your Sanity
- Shawna Lee Coronado, Topic – I Love What I Do – How Creative Branding and Marketing Saved My Business During A Recession and Can Save Your Business Too!
- Sandy Forster, Topic – From Welfare to Millionaire: How a struggling single mom took her passion and turned it into a successful internet business – and YOU can too!
- Donna Kozik, Topic – Become a Published Author, 5 Fast and Easy Steps
- Crissy Herron, Topic – Connecting With Your Audience
There were some common themes running through all the sessions and I’d like to recap some of the fantastic tidbits I took away. I know each person who listens to the calls will take away other information as it relates to their current situation because all speakers had so much great info to share.
Here are a couple of my real take-aways from yesterday:
1. Be a Big Fish in a Little Pond
One thing that’s really important in marketing your business online is that you stand out from the crowd.
The easiest way to do that?
Get out of the crowd!
It makes so much sense to stop marketing your business alongside of so many others, in places where your voice is small, and start going to places where your message is new, fresh, and unheard.
Examples of this:
- Offline – Many offline businesses have no idea how to make money on the internet. The idea is amazing to them yet they haven’t had many people offering them information on the topic. Be the person to bring the message to this market and you’ll stand out.
Crissy Herron had some great examples of how to get offline and attend events, get featured in magazines, approach local groups that would be interested and more.
- Stop Preaching to the Choir – Shawna Lee Coronado talked about getting creative in your marketing and start really thinking outside of the box with WHO you market to. Instead of going to people who’ve heard your message over and over again, find people who need your message but haven’t heard it yet.
2. Write Your Book
Both Donna Kozik and Sandy Forster talked about the benefits of writing a book and how it immediately gives you authority and gives you an advantage over your competition.
I’ve wanted to write a book for quite some time now but have had no idea how to get started. I have so much information I’d love to share in a book but felt like it was overwhelming just trying to think of what to include!
Well, Donna made it really easy with her suggestion to go ‘an inch wide and a mile deep’ with your book topic. I realized I don’t HAVE to share everything I know in just one book and in fact I just SHOULDN’T do that or I’ll also overwhem my readers!
The advantages of writing a book seem almost endless:
- Establishes you as an expert instantly
- Gets you more speaking engagements
- Gets you more media attention
- Is a fantastic marketing tool
- Allows your readers to get to know you
So, based on this first day of calls you can expect a book from me sometime this year! There – now I’ve got accountability right here on this blog.
There was so much to learn from all these speakers I definitely need to listen again so I’ll be loading all the mp3s into my ipod after the seminar is over!
Today we have six great speakers and I’m really looking forward to it.
I’m so glad that I’m able to be part of this! You have amazing speakers lined up, yesterday rocked but I missed a few of the calls so I’m going to have to download them and listen to them because I know I missed valuable information.
I loved Donna Kozik’s talk about writing a book. This is something that I’ve been wanting to do for a long time now but too chicken. And not just even in my business…but in my personal life I’ve wanted to write a book since I was a little girl!