
It just never ends, does it? You just get one blog post up, and you have to start the next one. Or you need an article (or three, or seven) to use for marketing your business. Or you need a press release to announce your new product. Or your podcast is 5 days past due. (Yes, podcasts are content, too!) The list of content an online business needs is endless.
And if you’re like most people, your motivation for writing is in short supply. You may have even said once or twice, “I hate to write.”
Even I have to go in search of my missing mojo occasionally, and I write for a living! So don’t beat yourself up if you sometimes feel less than creative.
There are some things you can do to get your writing mojo back, though—or at least get it to show up for a limited engagement once in a while.
I Hate to Write
We all hate to write sometimes. First, change your attitude. You’ve probably heard the expression “fake it til you make it.” Don’t scoff. It works! Tell yourself you love to write enough times, and eventually even you will begin to believe it. While you’re at it, put a smile on your face next time you see your sister-in-law. Fake it til you make it works to quell family drama, too.
I Don’t Have Time to Write
Woody Allen said “Eighty percent of success is showing up” and that’s as true of writing as anything. Every day—preferably at the same time—sit down at your computer and write.
Note that research is not writing. Neither is forum participation, Tweeting, surfing Facebook, or checking email. Open a text document and begin to type. That’s writing. Do this every day at the same time and after a few weeks it will be so ingrained you would no more dream of skipping your daily writing time than you would forgo brushing your teeth before bed.
Aside from developing the writing habit, there’s another reason to write every day. You know how when you put something off–like laundry or bookkeeping–and it piles up and piles up and piles up and pretty soon you don’t even know where to start and you’re so overwhelmed you have to go take a nap before you can even think about it?
Well, that’s what happens when you put off creating content, too. You get this huge pile of stuff you have to write, and while you’re busy stressing over it more stuff is being added to the pile.
But if you just sit down every day and write one thing–just one thing–you’ll never find yourself trying to pound out seven blog posts, three articles, and four weeks of newsletters in a single afternoon. You’ll have a lot more free time if you just make content creation a priority in the first place rather than pushing it off until the last minute.
I Don’t Know What to Write About
Always be on the lookout for things to write about. Here is where you get to lounge about on forums, seeing what people are talking about. You can search Twitter for interesting topics and set up Google alerts for your keywords. Keep a notebook or smart phone or some other recording device with you all the time. You never know when inspiration will strike, so you need to be ready to grab it when it does.
Now when you sit down to write you won’t spend the first 20 minutes casting about for something to write about. Just get out your list, pick a topic, and go.
Will all this help you win a Pulitzer Prize? Probably not. But it will help you improve your sales. More content equals more traffic, more newsletter subscribers, more podcast listeners, and that adds up to more profit in your pocket. How can you say you hate that?
Cindy Bidar is a freelance writer specializing in content management for Internet marketers. She blogs about marketing and writing at http://cindybidar.com.