(See the bottom of today’s myth for a special $20 off offer on live email list training for beginners.)

Hey there. This is the fifth post in a five post series titled ‘Top Five Email Marketing Myths’. We’re counting down and today’s myth is…
“But I Don’t Need an Email List”

True or False? —-> Only ‘internet marketers’ need email lists.

Your answer is FALSE!

If you are in business, an email list can do you good. Now let me add a caveat to this that any business can certainly get along and make a profit without an email list, but, they can always make more with a properly positioned email marketing campaign.

In today’s article I’m going to share with you some of the reasons why I believe every business, whether physical product or service provider or internet marketer, is better off WITH an email list than WITHOUT one.

So let’s get right to it. Read More→

Hey there. This is the fourth post in a five post series titled ‘Top Five Email Marketing Myths’. We’re counting down and today’s myth is…
“The Money Is In The List!”

The saying really should go…

“The Money Is In The Relationship You Build With The Highly Targeted, Frequently Contacted List Who Trusts YOU.”

Not quite as sexy, is it?

We’ve touched on the idea that a tiny list can outperform a massive list in the post on the ‘double opt-in’ Email Myth post.

What I wanted to talk about in this post is how this saying can be misleading and cause you to put a lot of effort in the wrong places.

Let’s start with a list of ideas on HOW you can build your email list:

1. Add an Opt-In form to Your Website.
2. Buy ads and send them to your Opt-In Form.

Read More→

Hey there. This is the third post in a five post series titled ‘Top Five Email Marketing Myths’. We’re counting down and today’s myth is…
“Social networks are more important than email”

Honestly I’ve not been fast to jump on the ‘social media marketing’ bandwagon. In fact, I still use my Facebook account for personal use only and I’ve even gone so far as to cancel my account at one point.

Why? Because sometimes I just can’t shut up!

When I get sites like Facebook, Twitter, MSN and, if we go wayyy back, ICQ (remember that chat program with the ‘uh-oh!’ notifications?) I can spend hours upon hours upon hours chatting aimlessly away.

And facebook – oh boy! You can spend hours just browsing through pictures, reading statuses, starting conversations or chatting with your friends.

Yes this IS relationship building. What is usually ISN’T is the most productive use of the Read More→

Hey there. This is the second post in a five post series titled ‘Top Five Email Marketing Myths’. We’re counting down and today’s myth is…
“Double Opt-Ins Are Bad For Business”

I got the following question from a client:

Do you use a double opt-in with aweber? I have a very young computer whiz friend who says that most “internet marketers’ who want to grow big lists don’t use the double optin feature on aweber.

For those of you who many be new to email marketing, the difference is this: Read More→