Archive for March 2009

How to Write a Good Press Release

That’s a trick question up above, I mean who doesn’t want more free press!

The problem is not everyone knows how to get it.

I’ll tell you I’m a NOT an expert in getting free press and media attention but I know someone who is, and she’s made a little deal with me to give one lucky reader something for free.

She’s got a great information product called How to Get Great Press.

I had the opportunity to personally review the report and here’s what I like about it:

1. To the point – This isn’t a 100 page report you’ve got to get through before you can take action. It’s straight to the point, useful stuff that tells you exactly what you need to know to write a press release that gets attention.

2. Three video lessons – I love learning through video. To me I just ‘get it’ much quicker when I can see what someone is talking about. Crissy does a great job explaining press in these videos.

3. Practical Tips – Crissy has added 15 ways to get started now building buzz for your business.

How Do You Win a Free Copy?

It’s easy!

Just post below how you hope more media and press will help your business. I’ll choose my favorite answer on Friday :)

Don’t forget to check out the report at this link:
How to Get Great Press – Write a Good Press Release

Next week…. I’m giving away another free report courtesy of Crissy called How to Give Good Blog

Episode #6 – Debra Russell of Artist’s Edge


Episode #6 – March 30th 2009



MP3 File

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Debra Russell

Today on the show we have Debra Russell.

Debra Russell combines her two passions– the world of entertainment with facilitating growth and change in people’s lives. As an Artist’s Success Coach and workshop leader, Debra works with creative individuals to help shape their success in their chosen field.

Debra’s Site:
Artist’s Edge

On the show we talked about how Debra created a business she truly loves, what being creative has to do with business and much more!

Secretarial Services and Virtual Assistants

Online secretarial services and virtual assistants can be a big help to your business. It’s sometimes difficult to know where to find the right people, however. Here are 6 ways to find someone who fits with your business and needs:

1. Referral - As an entreprenuer you likely have friends and know people in the same industry as you who have hired virtual assistants to help them with their business.  Getting a referral is a great way to find someone you know is trustworthy and reliable.

2. Search Engines – If you are looking for a virtual assistant with a specific skill then doing a google search will likely turn up a few sites that will be just right for your needs.

3. VANetworking.com – This is a huge forum that has over 6,000 members, most of them virtual assistants.  Go to the main page and submit a RFP (Request for Proposal) and you will likely get a few great responses in a very short time.

4. Guru.com or Elance.com – Freelancing sites are another way to find a virtual assistant.  Going to these types of sites you’ll likely have to register so that you can post your request for help.

5. EzineArticles.com – This may not seem like the most likely place to look but if you visit a well respected article directory like EzineArticles.com and then do a search for the topic you need help in + virtual assistant you will likely find some great articles.  This way you can really get a good feel for the knowledge and skills a virtual assistant has before contacting them.

6. Shelancers – This is a great place to go to find female freelancers. You’ll find a lot of virtual assistants who are internet savvy, know how to create blogs and maybe even an affiliate manager or two. This is a great site and you can also submit a request for proposal here as well.

Finding the right virtual assistant may take some time and effort on your part but you’ll find it to be well worth it when you have a invaluable team member who can help you move your businesses farther and faster than ever before!

Increase Email List Subscribers

If you already have a newsletter and would like to increase email list subscribers (who doesn’t!?) there are some simple things you can do now to increase subscriptions and get more people signing up to your newsletter.

1. Look at your sign up boxes – What do they say? Is the text appealing? Do you have an attractive graphic?

Your newsletter signup area should be like a mini-salespage. It should have a headline that is attention-getting and grabs people to pull them in and tell them the benefits of handing over their email address. Just putting up a form that says ‘fill out your name and email to be added to my list’ is NOT going to get you the most sign ups!

An example of a good headline might be “Sign Up Now to Get Your FREE Tips, Resources and Special Offers on X!”

You’ll also want to have some specific text below the sign up box that also describes what they will be getting. Bullet points work, highlighting, italics. Make it important and make it stand out.

You can also look at your ‘Submit’ button and see how you can create a greater call to action with this. You can use words like ‘Get my Free Subscription’ or ‘Sign Me up Now!’.

2. Opt-in Sign up Placement – Where have you placed your sign up box on your website? Is it just on the main page of your site?

Your main page of your website may get a lot of traffic but what about the rest of the pages? If you only have your opt-in on the main page then you need to think about incorporating it in to the rest of the pages of your site since you will often get website visitors from the search engines who don’t find you through your main page. You don’t want to lose these people!

Another thing to consider is to place the opt-in sign up on other websites you have that are also in the same niche as your list.

3. Test the Location of Your Opt-in – Where is your opt-in or sign up offer located?

Moving your opt-in location can make a big difference in the number of sign ups you receive. If you currently have your opt-in in the right sidebar of your site, try it on the left (assuming you have a left) or try it in the copy of your website. Test out what happens when you move it around and if you see an increase in subscribers you’ll know you’ve found a winning location.

4. Use a Pop-up/Hover-ad -Yes these can be annoying to some people but they really do work. If you use a service like Aweber (which I highly recommend) then you can set the ads to pop in only once per visit or one per visitor so that people who are clicking around your site don’t need to keep closing your ad.

Test out a hover ad and see if that increases your conversions. Sometimes it can have a very big effect on the overall conversions but like I always say ‘It’s all just a guess, until you test’ ;)

5. Host a Teleseminar – Now this task may not seem as easy as the others to set up, but once you have a system set up for hosting teleseminars can become part of your routine and be pretty easy to get going. Hosting a teleseminar allows people to get to know you better and creates more word of mouth about your business.

Of course you’ll also want to be looking at bringing more traffic to your website so more people see your email opt-in offer but

Aweber has an amazing deliver-ability rate, fantastic customer service and an excellent program – highly recommend. Check it out here: Email Marketing

Why I Switched From 1 Shopping Cart to WAHMCart

Wow time really flies!

Not too long ago I posted about How I Make Money online. In that post I mentioned that I had switched back to WAHMCart from 1ShoppingCart and you wanted to know why!

Well there are a few reasons:

1. Money – I was paying about $100 US for 1SC but when the exchange rates aren’t good that works out to close to $140 CAD – that’s a lot of money for a shopping cart. Now I know it’s a cost of business and all, but I’m a single mom on a budget so I decided it was time to cut this cost.

2. Credit Cards – I wanted to go completely Credit Card free for my business. I just find it’s way too easy to get carried away when expenses are on CC. I’m excited to say my business is now entirely non-reliant on any credit!

Those were the two main reasons why I switched back.

There was a third reason too. 1 Shopping Cart doesn’t allow you to hook up to Paypal for recurring payments and WAHMCart does. So, that being the case if I decided to do some kind of recurring payment product, with WAHMCart I could pay my affiliates monthly too.

Now that I’m back using WAHMCart I found another great benefit of switching back:

WAHMCart is simpler

1 Shopping Cart is a good system but it’s complicated. I know a lot of people who hate using it. I had a lot of clients who never wanted to get in there. The owner of WAHMCart, Regina Baker, told me they really are not in competition with 1 Shopping Cart and I agree. They are different systems, for people with different needs – WAHMCart suits my needs just fine, in fact more than just fine!

The more options and features and choices we have the harder it is to just get moving on anything.

That’s why I love the simplicity of WAHMCart – it let’s me get moving a LOT faster and that’s a VERY good thing.

I’m emailing my list more often, I’m doing more promotions and I’m taking care of business better and it’s because I made the move.

Let me tell you now why I switched AWAY from WAHMCart originally.

1. Technical Issues – When I was using the system they did have some technical issues that caused a lot of copies of the same email to go out to subscribers. As a business owner who wants to look professional that was embarrassing to me. I had to email and apologize and I wasn’t happy about that.

2. To Learn 1 Shopping Cart – At the time when I switched to 1 Shopping cart I thought it would be a good idea to do so I could get in the system and really make sure I understood it for my VA and Affiliate Management clients.

I have to add another comment about the technical difficulties:

Because WAHMCart is a good system and it’s saving me close to $100 per month I’m OK with the fact that they have had some issues. I’m really hoping it doesn’t happen again as I know there was another similar issue not too long before I joined. I do understand in the early days of program development these things happen!

So – that’s why I switched back to WAHMCart.

If you’re looking for a shopping cart, affiliate system and email system all in one for a really fantastic price then I definitely recommend you click the image below and check out WAHMCart, they even have a free 14-day trial:

Wahmcart, ecommerce solutions for moms

[UPDATE August 2009]
WAHMCart has been very stable since I re-joined, no technical issues at all and I am still very happy with it. I feel like it was absolutely the right decision to move back from 1ShoppingCart.

I did also choose to have my email list and autoresponder moved to Aweber since my last post. I used to use Aweber and I found both 1ShoppingCart’s and WAHMCart’s systems not as rebust, not as reliable and just not as advanced as Aweber. I was spoiled with Aweber and all it’s advantages so I decided to keep my shopping cart and affiliate program in WAHMCart but host my email list in Aweber.

For those who don’t want the extra expense of Aweber, WAHMCart is still a great option for an email list as well. It is easy to use, allows you to set up automatic emails (autoresponders) or broadcasts (set to a certain time). You also do have the ability to set up tracking to see what clicks were opened in your emails.

Update September 4th, 2010: I no longer use WAHMCart anymore. I found that I wanted to move away from a monthly payment and go with a shopping cart system that had a one-time fee. I choose Amember for my shopping cart system and I am happy with it. Sales are going well and I like how it is also a membership site which gives my customers logins. With Amember I can do unlimited coupons, unlimited products, run an integrated affiliate program and have password protected membership areas.

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