I just did some research before writing this post about found a whole bunch of results for people who are looking to buy email lists. Spammers building huge, useless, annoyed and angry lists of people who don’t want to buy from them.

That’s not what smart marketers do.

Years ago I got a job at Consumer’s Distributing (Canadians, remember that place?). Well I didn’t actually work for the company, I worked for one of those in-store credit card companies where I jumped on people (not literally) as soon as they walked in the door. My job was simple – get them to sign up for a credit card.

So people are coming in the door expecting to get their product order but instead are getting hounded to get another credit card. Sure it might ’seem’ targeted because they were coming in to buy something but in reality they knew what they were looking for when they came in the door and it wasn’t a credit card.

Targeted Email Marketing – It Works

That’s why targeting is so important whether it be online or offline. Sure you can have the ‘hunter’ mentality if you like and work like hell to convert a percentage of the untargeted people into buyers – that’s the hard way. The easier way is to find people who are looking for something very specific and then give it to them.

One of the best ways to reach your target market online is to provide them with information via email. No matter what you may have heard about the latest and greatest social media methods, email marketing is NOT dead. In fact, marketing with email is still one of the best ways to have the full attention of the people you’re serving.

My message here at Marketers Mojo is all about using the technology of the internet to run your business smoother and help you create true freedom. That’s why I’ve created a number of targeted email marketing lists on various topics, including:

• Affiliate Marketing
• Blogging
• Podcasting
• WordPress Websites
• Teleseminars
• Email Marketing
• Mojo Tips

Each list has a specific topic and that is certainly by design. By having highly targeted lists I can offer quality targeted information and when I make offers they can also be very targeted.

Another important thing to remember when you have multiple targeted email lists is that they are all running 24 hours per day, 7 days a week. That means that I can be constantly marketing my business through multiple channels to hundreds or even thousands of people all at once.

By the way, if you haven’t started your email marketing list yet I highly recommend Aweber. As a friend of mine recently said you might as well start with Aweber because you’ll end up there anyway (they’re the best!). You can start with a free trial for just $1:

http://www.marketersmojo.com/recommends/aweber

p.s. In case you missed the link above I also do offer a free weekly email tips list giving you good info on how to use email marketing to build your business and grow your brand. Sign up here to grab that info:
Click to sign up now.

While looking for some advice at the Elite Forum over at Self Starters Weekly Tips a few weeks ago I got a tip from a few of them members, including owner Lynn Terry, that helped me increase my email list sign ups by 500%.

Here’s How I Got More Email Address Sign Ups

To start, let me show you what the sign up form looked like before I made any changes:

Right there you see I had a boring old message and no good opt-in freebie. It was suggested to me that I test out that form and see if I could increase the sign ups.

Here’s the new form I created along with a special report that really speaks to the message of this website:

Email Sign Ups Increased by 500%

After I changed forms my sign ups have increased from 0.5% to 2.5%, that’s a 500% increase.

Here’s the screen shot from Aweber:

You can see from the screen shot that there were:
2 submissions before
18 submissions after

1260 displays before
1860 displays after

0.5% conversion before
2.5% conversion after

Why did it work? Well obviously just asking you to hand over your email and get some ‘good stuff’ wasn’t enough. I know there are opportunities everywhere to sign up for email lists – I had to let my readers know WHY mine was different, how they were going to get extra benefit and WHY they should focus their attention on the emails I send over anyone else.

The ‘after’ signup form just does that better.

This is one of the things I really love about Aweber. It is so easy to track stats. All I do is go in and read them. Aweber handles the tracking. Stats are important but most of the time we just don’t have enough hours in the day to do the stuff we already need to do, that’s why I believe having automatic stat tracking like this is just another way to work less, make more, love your business, love your life!

p.s. If you don’t already have an email list I highly recommend (and love) Aweber. It’s got a reputation for just being the top in the industry for service, use-ability and deliver-ability. Here’s the link: Aweber (that’s my affiliate link!)

p.p.s Want even more ideas on how to increase your email subscribers? Sign up for the mini-course 7 Ways to Get MORE Email Subscribers.

More traffic is a great thing, for sure. But what if you could get more email subscribers without increasing your traffic?

That means you wouldn’t miss out on potential subscribers AND you could then increase your traffic knowing you’ll get the maximum subscribers possible. Nice, right?

How Do You Build Email Lists Without More Traffic?

What you need to do is optimize your opt-in form. Read More→

I use Aweber to deliver all my emails for business. One of the things that most email service providers lack is up to date professional looking sign up forms.

Aweber is about to change that!

Have a look at some of the form templates coming out soon:

Here’s a video from Aweber talking about the upcoming new feature:

You can bet I’ll be reviewing this feature as soon as it comes out and I’ll check back and let you know what I think!

p.s. Now there’s just one more reason to make Aweber your email service provider and start making money from your list!

Printable PDF Version

Try AWeber Email Marketing Risk-Free

Over the years I have built email lists in many different email marketing software programs. Some were free, some were part of a shopping carts system, and some were low priced. Once I tried Aweber, however, nothing else really compared.

Now if you’re not sure what I mean by email marketing software program (also known as email service provider) it’s a program that allows you to collect emails and then send them out in bulk.

Why not do that from your own Outlook, Gmail, Hotmail, Yahoo or whatever account you use?

There are a few good reasons why it’s a very bad idea not to use a well established email service provider:

1. Sending emails in bulk without having seriously good relationships with all the companies who take those emails in can get your email address blacklisted. A blacklisted email address means your messages won’t go through – they’ll get blocked. Read More→